MARK THORP

Slide 4 of 11: Siden

Siden unified television operating system
Our team created a unified TV OS that let customers discover content across multiple streaming providers without opening separate apps. Each partner retained a branded destination while the surrounding experience stayed consistent.
The TV experience surfaced data-free titles delivered through Siden’s network technology. Customers could add unavailable titles to Watch Later, allowing the system to prepare them for data-free viewing within one or two days.
Siden live channels and provider discovery across devices
Live channels and partner catalogues were brought into the same experience across TV and mobile. This supported Siden’s goal of offering fibre-like home entertainment over capacity-constrained wireless networks.
For iOS, our team focused on one-handed navigation and trailer-led discovery. Title pages opened as an extension of the content row, so customers could swipe between adjacent titles or move through trailers without losing context.
Siden mobile search, playback, account and device flows
A shared design language connects search, playback, provider pages, account settings and device management across mobile, while still allowing each streaming service to express its own identity.
Siden mobile content discovery and title details
Full-screen artwork creates impact from the assets partners already supplied. Clear Watch Later and playback actions connect content discovery to Siden’s data-free delivery model.
Siden television remote pairing flow
The TV onboarding flow pairs the physical remote with clear visual instructions and bilingual guidance, reducing a hardware setup task to one focused action at a time.
Siden content delivery network dashboard
The content dashboard helped Siden teams and network partners monitor CDN delivery in real time. Client views could inherit each partner’s logo and brand colours while retaining the same operational model.